Children have a delicate relationship with media. A review of the impact of media on today’s kids and how kids are impacting today’s media. Media affects children…
As children are exposed to various forms of media increasingly, experiencing subtle forms of persuasion, the debate over the ethics of advertising assumes greater significance. And that is the reason why there are codes of advertising in countries sensitive to the impact of messages that young children have no way of decoding, owing to their… [ Continue Reading ]
When seven-year-old Rohit returns from school, his mother gears up for a battle. The “battle” concerns his television viewing habit. Rohit wants to watch his favourite cartoon show whereas his mother insists that he go out and play in the park for a while. Such situations are very common and occur in every home. With… [ Continue Reading ]
The fact that television has an edge over other media because of its multisensorial appeal and the fact of its ubiquitous existence is what has made researchers probe its almost mesmeric hold on people across the world – especially pre-teen children, considering their impressionable developmental stage. The hearth and the kitchen, traditionally the core of… [ Continue Reading ]
I was a copywriter with an advertising agency those days. I was assigned a client who sold spices. I was expected to create a new ad campaign for him, because the present one had apparently gone stale. “Lets review the communication strategy and put some meat into the communication. The sales are stagnating,” our hyperactive… [ Continue Reading ]
It is often felt that children are voracious and unselective viewers of television who spend a considerable part of their free time in front of television sets. Television has become an integral part of our day-to-day life. It is a baby sitter, companion and an important agent of socialisation for children. Television in these conditions… [ Continue Reading ]
In the 1980s it was the bane of American society – manipulation of children. To the marketeer, of course, it’s a golden opportunity – children are easy targets and very lucrative ones. In China, since the single baby law, we have a generation of “Little Emperors” who are pampered and spoilt, and, most importantly for… [ Continue Reading ]
The edge television has over other media due to its multisensorial appeal and its ubiquitous existence has made researchers probe its mesmeric hold on people across the world – especially pre-teen children, considering their impressionable developmental stage. With this concern in mind, ‘Centre for Advocacy and Research’, a Delhi-based media research organisation in Delhi recently… [ Continue Reading ]
A 16-year-old boy was arrested in April 2001 on the charge of creating a pornographic website containing obscene comments about some women teachers and girls of his school, Air Force Bal Bharati in Delhi. When he was released on bail, the school refused to take him back. The school boy’s arrest case has now become… [ Continue Reading ]
I was working on a story on the impact of television wrestling shows on child viewers. I checked out related articles on the Web, read up the chapter on ‘The World of Wrestling’ in Roland Barthes’ Mythologies, instructed the graphic artist for an illustration and almost had the introduction ready. Until I spoke to a… [ Continue Reading ]
The Internet is undoubtedly a universe that promises information on anything and everything under the sun. “Look on the Net if you want something,” has become the general refrain. For children particularly, it seems to be a way of discovering many things for themselves – on their own. And yet, this very freedom sometimes unwittingly… [ Continue Reading ]
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