Children have a delicate relationship with media. A review of the impact of media on today’s kids and how kids are impacting today’s media. Media affects children…
Advertisers spend crores of rupees every year in creating a climate conducive to consumption. Children are particularly vulnerable to this sort of advertising as these companies are increasingly targeting them in a variety of ways. The reason: children are emerging as a major influencing factor when it comes to decision-making. Advertising and marketing companies are… [ Continue Reading ]
It must have taken an unusually boxed mind to think of this particular advertisement that went on all Indian television channels recently. The ad for a kids’ bike shows rugged-looking boys with their bikes and a demure-looking girl in one frame when suddenly a line flashes across the screen: “Boys will be boys, and girls… [ Continue Reading ]
It’s a big web out there in the World Wide Web. There are virtually no limits to what your child can see. With everything within easy access parents need to supervise what the child may be watching online. The best way to monitor your child’s Internet experience is to surf the Net with her. This… [ Continue Reading ]
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